About AGENCY EDITS

I'm Alice, the Founder of Agency Edits, a style platform devoted to 50+ women, the most exciting generation of in history.

For the last two years I've been on what I can only describe as a brutal funding round for my luxury direct-to-consumer swim and bodysuit brand AGENCY BODY, made for women over 50 who want something with an edge. Round after round of pitching, and round after round of rejection. The reason? I was a woman in my 50s without an audience. I didn't have traction. No one believed that women over 50 would pay for a premium product like this. I was sitting in rooms full of men who held the keys to venture capital, men who had no understanding of what we go through when we have to get in a bodysuit or swimsuit in our 50s. The trauma!

We are the most powerful consumer in the room, and the most ignored one. We outspend our younger sisters by 250%. We have decades of taste, knowledge and hard-won style, and yet we have been met with an absence of media that speaks to us as the intelligent, discerning, formidably stylish women we actually are.

So I made a decision there and then: I was done waiting for permission from male-dominated venture capital firms to validate what I already knew. I would build that audience myself, raise the capital another way, and prove once and for all that women over 50 are the most exciting demographic in the world today and the greatest consumer blindspot. Women with a love of beautiful things, fierce brand loyalty and the power to choose exactly where to spend it. Don't underestimate us.

So I built Agency Edits. Not the glossy luxury sites that exist for younger women. Not the clinical, heavy-handed sites that treat being over 50 like a medical condition to be managed. I didn't want to bang on about the menopause. I wanted something that felt like the best luxury magazine you've ever read, except every single thing in it is relevant to you. No wading through content aimed at someone else. No accepting the scraps of a feature every now and again. Just considered, honest editorial, entirely for us.

WORK WITH US

We are always looking for great fashion, beauty, tech, wellness and travel products, or people to feature or cover relevant to our readers, as well as writers, photographers and editors, and would love to hear from you.

GENERAL ENQUIRIES enquire@agencyedits.com

PRESS press@agencyedits.com

Agency Edits, Cabana Seven Ltd, 120-150 Thames Side Studios, London E2 7QS

Company Number 12255759 VAT 446597450