Uber Muse: La Sciura
Alice Flanagan Alice Flanagan

Uber Muse: La Sciura

Milan's legendary archetype of fearless, mature glamour, La Sciura has arrived on the world stage just as Spring 2026's wild animal print moment delivers exactly what she's always worn best.

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Most Intelligent Bags To Invest In 2026
Alice Flanagan Alice Flanagan

Most Intelligent Bags To Invest In 2026

The bag market is having a moment of reckoning. After years of logo fatigue and waiting lists weaponised as status, the women who actually know about style are investing differently — and more intelligently. From vintage YSL to Matthew Blazy's already-iconic debut Chanel tote, these are the pieces worth your money, and in some cases, your ‘I was there first time round’ nostalgia.

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A New Era of Enterprise: The Rise of the 50-Plus Female Founder
Alice Flanagan Alice Flanagan

A New Era of Enterprise: The Rise of the 50-Plus Female Founder

The new growth story isn’t younger. It’s wise. Both in business as an economic force. She’s a super boss and a super consumer. There is a dangerous myth still circulating in boardrooms and brand decks: that ambition peaks at 39. That desire has a sell-by date. That relevance narrows with time, like a corridor growing steadily smaller.

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The 50+ Smart Woman’s Super Beauty Hacks
Alice Flanagan Alice Flanagan

The 50+ Smart Woman’s Super Beauty Hacks

The beauty industry had finally caught up. Here are the products, tools and techniques that actually work, chosen by 50+ women who know exactly what they want. here is a particular kind of beauty wisdom that only arrives with time. Women over 50 are the most informed beauty consumers in the market. They have tried everything. They have been sold promises that didn't deliver and quietly discovered the ones that did. They know that the skin they are in now requires a different conversation — one built around hydration, luminosity, texture and longevity rather than coverage, correction and concealment.

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Still The Most Modern Women in The Room
Alice Flanagan Alice Flanagan

Still The Most Modern Women in The Room

With the release of Love Story the world has fallen for Carolyn Bessette-Kennedy all over again. But for women over 50, she was never just a style icon. She was a philosophy.

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Victory laps for the 50+ at Fashion Weeks
Alice Flanagan Alice Flanagan

Victory laps for the 50+ at Fashion Weeks

From the FROW to the runway, women over 50 reigned at the A/W 2026 shows, proving that the power and influence of this highly covetable - and oftern overlooked - demographic is finally getting the light they deserve.

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