Women 50+ Are the New

There is a quiet revolution underway, and it is being led by women who have, in the parlance of the age, ‘been there’. They have decades of experience, run homes, raised children, and had careers. They have, in short, lived, and it is precisely that lived experience that is now proving to be their most formidable competitive advantage.Not only are women 50+ the ultimate super consumers with 250 per cent more spending power than any other demographic on the planet, but these women have the clarity and the confidence to build something truly lasting. They are, as Forbes aptly termed them, encore entrepreneurs: women for whom the second act is, in every sense, now the main event.

26% of all new entrepreneurs globally are women over 50. 1.8× more likely to succeed at 50 vs 30 £470B estimated market opportunity in women’s midlife health

Women over 50 rewriting the rules of success